The Xerox Saga: Intrigue and Deception in an Iconic Corporate Suite

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John C. Coffee Jr.[/caption] Announced on April 27, 2018, the decision in In re Xerox Corp. Consol. Shareholder Litigation,[1] by Justice Barry Ostrager of the New York Supreme Court in which he enjoins the Xerox shareholder vote and requires a waiver of its advance notice bylaw should be must reading for any corporate litigator, for several reasons: First, it tells a fascinating story with all the elements of a James Bond novel: foreign intrigue, disloyal agents, backroom deals, and big stakes. Many takeover contests involve pitched battles and Napoleonic egos, but here the key CEO/general resembled less Napoleon and more Benedict Arnold. Second, the New York case law on fiduciary duties in takeover contests was almost non-existent, and the Xerox decision now suggests that New York will follow standards closely consistent (but perhaps not identical) with those of Delaware. Because the litigation has now settled, it is the key precedent for deal planners considering New York-based transactions. Third, the Xerox transaction shows some tactical innovations that enabled the parties to deny Xerox’s shareholders some statutory protections (such as an appraisal remedy) and in future transactions might even be manipulated to reduce shareholder voting rights. This columnist is probably not the most objective observer of the decision because he served as an expert witness for the successful plaintiffs (who were Xerox’s first and third largest shareholders—Carl Icahn and Darwin Deason). This column does not purport in any way to represent their views or the views of their counsel. Nor do I have any “inside” information about the case or its settlement. Expert witnesses seldom play a more than marginal role in takeover litigation, but in this case our role, while still modest, may have been enhanced by the decision of counsel for FujiFilm Holdings Corp. (Fuji), the acquirer, to file a motion in limine to preclude our testimony. The net result may have to cause the court, which denied this motion, to pay somewhat greater attention to our expert reports than would otherwise have been the case. Such a decision can backfire and may have here.

The Xerox-Fuji Transaction

In March 2017, the CEO of Fuji asked the CEO of Xerox whether Xerox would be amenable to an all-cash acquisition of Xerox by Fuji at around a 30 percent premium over Xerox’s market price. Although Xerox had no need for a deal, the premium was attractive (well above Xerox’s own projections for growth), and Xerox and Fuji had long been involved in a joint venture that accounted for 25 percent of Xerox’s revenues. The Xerox board indicated that it was prepared to approve an all-cash deal at a 30 percent premium. But that deal never materialized. In May 2017, Fuji, beset by a major accounting scandal that also forced restatements of Xerox’s earnings, indicated that it was no longer in a position to make a major acquisition before that scandal was resolved. Next, Icahn, Xerox’s largest shareholder, bluntly informed Xerox’s CEO Jeff Jacobson that Xerox should be sold and that unless Jacobson could quickly arrange a sale, Icahn would have him fired. This threat was credible because everyone at Xerox anticipated that Icahn would run a proxy contest once his standstill agreement expired in December 2017. Even worse for Jacobson, the Xerox board hired a professional headhunting firm and formed a board committee to find possible replacements for him. Jacobson’s days seem numbered. His only hope was to negotiate a deal with Fuji that left him in office. That he did, but at great cost to Xerox shareholders. The deal he proposed to Fuji dropped both the “all cash” condition and any control premium. Instead under the deal designed by Jacobson and his investment bankers, Fuji would swap its 75 percent interest in Fuji-Xerox joint venture for a 50.1 percent interest in Xerox. Were the pieces swapped of equal value? This depended on estimates of future synergies that the court termed “highly subjective.”[2] Nor surprisingly, Fuji warmed to this proposal because it was too good to be true. As its CEO later explained to the Japanese press: