VANCOUVER, BC / ACCESSWIRE / February 6, 2017 / YDreams Global Interactive Technologies Inc. (YD.V) (APY.F) ("YDreams Global" or the "Company"), wishes to report that Natura, a major Brazilian cosmetics brand, is preparing to open their first store in the US market in 2017. To promote this arrival, Natura engaged YDreams Global as their creative and technological partner to create a virtual reality immersion experience in New York. The experience took place at Nolita, in the Soho area, where Natura will open its first US retail store.
The content, produced specially for the experience, took visitors through the Amazon's luxurious vegetation all while being in the heart of New York City. Visitors could stroll through the greatest rain forest in the world and experience the lives of those who call the banks of the great river their home.
"This is a very important feat for Natura as well as for YDreams Global because it's about our arrival at the heart of the most important market in the world, offering an experience only Brazil can deliver," says Daniel Japiassu, YDreams Global's CEO. "It is as if in the middle of Soho people could walk through the largest rain forest in the world and experience the routine of those who live close to the river. The playful environment is enhanced by intense Amazonian sound effects."
About YDreams Global
YDreams Global Interactive Technologies Inc. (www.ydreamsglobal.com), is a technology company with offices in Vancouver, São Paulo, and Rio de Janeiro, that combines both Augmented and Virtual Reality Technology, Design, and Intelligence to respond to the challenges and demands of today's users and consumers.
YDreams Global works as a partner for companies and brands to reframe their strategy through relevant human-centered ventures that integrates digital experience with the physical presence and venues. YDreams Global anticipates future challenges and connects them with the needs of the market, building innovative concepts and delivering them with international excellence.
YDreams Global have developed over 1,000 projects for clients all over the world, such as Adidas, Cisco, Nokia, Nike, Mercedes Benz, Coca-Cola, Santander, AmBev, Qualcomm, Unilever, City of Rio and Fiat.
YDreams Global announced on January 26, 2017 that it had entered into an MOU with CRTV to collaborate and to develop a virtual reality/ viewer immersion entertainment project that will be centered within the movie and entertainment industry. CRTV owns 76 cinemas and has affiliations with 2,000 theatres and cinemas in China.