Zebra (NASDAQ:ZBRA) Exceeds Q1 Expectations, Stock Soars
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Zebra (NASDAQ:ZBRA) Exceeds Q1 Expectations, Stock Soars

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Enterprise data capture company Zebra Technologies (NASDAQ:ZBRA) reported Q1 CY2025 results beating Wall Street’s revenue expectations , with sales up 11.3% year on year to $1.31 billion. The company expects next quarter’s revenue to be around $1.28 billion, close to analysts’ estimates. Its non-GAAP profit of $4.02 per share was 11.1% above analysts’ consensus estimates.

Is now the time to buy Zebra? Find out in our full research report.

Zebra (ZBRA) Q1 CY2025 Highlights:

  • Revenue: $1.31 billion vs analyst estimates of $1.29 billion (11.3% year-on-year growth, 1.4% beat)

  • Adjusted EPS: $4.02 vs analyst estimates of $3.62 (11.1% beat)

  • Adjusted EBITDA: $292 million vs analyst estimates of $270.6 million (22.3% margin, 7.9% beat)

  • Revenue Guidance for Q2 CY2025 is $1.28 billion at the midpoint, roughly in line with what analysts were expecting

  • Management lowered its full-year Adjusted EPS guidance to $14.25 at the midpoint, a 5% decrease

  • Operating Margin: 14.9%, up from 13.5% in the same quarter last year

  • Free Cash Flow Margin: 12.1%, up from 9.4% in the same quarter last year

  • Organic Revenue rose 11.9% year on year (-16.8% in the same quarter last year)

  • Market Capitalization: $12.45 billion

“We delivered first quarter sales and earnings results above the high end of our outlook, reflecting strong demand, supported by our team's excellent execution," said Bill Burns, Chief Executive Officer of Zebra Technologies.

Company Overview

Taking its name from the black and white stripes of barcodes, Zebra Technologies (NASDAQ:ZBRA) provides barcode scanners, mobile computers, RFID systems, and other data capture technologies that help businesses track assets and optimize operations.

Sales Growth

A company’s long-term sales performance is one signal of its overall quality. Any business can put up a good quarter or two, but many enduring ones grow for years.

With $5.11 billion in revenue over the past 12 months, Zebra is one of the larger companies in the business services industry and benefits from a well-known brand that influences purchasing decisions. However, its scale is a double-edged sword because it’s challenging to maintain high growth rates when you’ve already captured a large portion of the addressable market. To accelerate sales, Zebra likely needs to optimize its pricing or lean into new offerings and international expansion.

As you can see below, Zebra’s 2.7% annualized revenue growth over the last five years was sluggish. This shows it failed to generate demand in any major way and is a rough starting point for our analysis.