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MARKING THIS CONTINUATION BETWEEN THE BRANDS, THE PARTNERSHIP FURTHER INTEGRATES THE GAMING INDUSTRY PUSHING FAST-FOOD CHAINS TO NEW EXPERIENCES
FRISCO, TX / ACCESS Newswire / March 5, 2025 / Zoned, a GameSquare Holdings (Nasdaq:GAME) company, is continuing its partnership with Jack in the Box into 2025, further solidifying its role as a strategic partner in digital marketing and culture jacking activations. Leveraging its deep expertise in gaming, digital trends, and cultural moments, Zoned will continue to craft innovative campaigns and culturally resonant activations that bridge the gap between gaming, culture, and quick-service dining-driving deeper engagement and cultural relevance for Jack in the Box.
The partnership follows a successful Jack in the Box drive-thru campaign on Twitch. The campaign featured a worldwide talent search called "Gamer Jack," to find the next "up-and-coming content creator," seeing all campaigns produced by Zoned. This groundbreaking activation marks Jack in the Box's continued expansion into gaming culture, engaging the next generation of consumers in an interactive digital playground.
"Zoned and Jack in the Box share a common focus on engaging with gaming and youth culture. This multi-year partnership reflects our focus on pursuing recurring relationships and demonstrates the continued success of our long-standing partnership with Jack in the Box. We are excited for what's in store for 2025," stated GameSquare CEO, Justin Kenna.
"Over the past several years, Zoned has been instrumental in optimizing and enhancing our culture jacking strategy and digital marketing. As a result, we've built strong campaigns that seamlessly bridge the gap between gaming and pop culture. The incredible reception we received from our Gamer Jack initiative reinforced just how deeply gaming and streaming culture are embedded in the lifestyles of our guests. Gaming is a force shaping culture, so it's imperative that we continue showing up in the right way-offering real value and access to exclusive experiences. Partnering with Zoned allows us to create fresh, interactive engagements that keep Jack in the Box at the forefront of digital culture, and we're excited to continue building on this partnership," said Morgan Higgins, Senior Director of Social Media and PR.
"Partnering with Jack in the Box over the last few years has given us the opportunity to grow alongside their audience and be completely dialed into the kind of cultural moments that will resonate with their consumers," said Carlos Tovar, President of Zoned. "We are building campaigns that see gaming culture, internet niches, and the fast food experience collide in new ways and look forward to continuing this wave in 2025."