Zuckerberg resists effort by U.S. senators to commit him to regulation

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By Dustin Volz and David Ingram

WASHINGTON/SAN FRANCISCO, April 10 (Reuters) - Facebook Inc Chief Executive Mark Zuckerberg on Tuesday navigated through the first of two U.S. congressional hearings without making any further promises to support new legislation or change how the social network does business.

During nearly five hours of questioning by 44 U.S. senators, Zuckerberg repeated apologies he previously made for a range of problems that have beset Facebook, from a lack of data protection to Russian agents using Facebook to influence U.S. elections.

But the 33-year-old internet mogul managed to deflect any specific promises to support any congressional regulation of the world's largest social media network and other U.S. internet companies.

"I'll have my team follow up with you so that way we can have this discussion across the different categories where I think this discussion needs to happen," Zuckerberg told a joint hearing by the U.S. Senate's Commerce and Judiciary committees, when asked what regulations he thought were necessary.

Investors were impressed with his performance. Shares in Facebook posted their biggest daily gain in nearly two years, closing up 4.5 percent.

The shares fell steeply last month after it came to light that millions of users' personal information was harvested from Facebook by Cambridge Analytica, a political consultancy that has counted U.S. President Donald Trump's election campaign among its clients. The latest estimate of affected users is up to 87 million.

That disclosure pitched Facebook into a crisis of confidence among users, advertisers, employees and investors who were already struggling with Facebook's reaction to fake news and its role in the 2016 election.

PACKED HEARING

The crowded Senate hearing was not without theatrics, although most was from the audience, like an activist dressed in costume as a Russian internet "troll." On Twitter, observers seemed obsessed with an extra cushion on Zuckerberg's chair that was dubbed his "booster seat." A photojournalist for Associated Press took a picture of his prepared talking points and the photo was posted on Twitter.

The Senate hearing ended just past 7 p.m. (2300 GMT), and a second session before a House of Representatives committee is scheduled for Wednesday at 10 a.m. (1400 GMT).

Wearing a dark suit and tie instead of his typical T-shirt and jeans, Zuckerberg remained largely unruffled and serious as senators questioned him. But some senators did provoke a reaction. Zuckerberg was asked whether Facebook was a monopoly. "It certainly doesn't feel that way to me," he said, breaking into a smile as the audience laughed.