6sense (SIXS.PVT)
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Learn MoreDescription
6sense is a B2B predictive intelligence engine for marketing and sales. 6sense's mission is to help B2B organizations achieve predictable revenue growth by uncovering anonymous buying behavior, prioritizing accounts for sales and marketing, and enabling B2B companies to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense was founded in 2013 by Premal Shah and Viral Bajaria and is headquartered in San Francisco, California. Notable investors include Blue Owl, MSD Partners, D1 Capital Partners, and Insight Partners.
6sense
- Sector:
- Software
- Industry: Artificial Intelligence (AI), B2B, Big Data, Business Information Systems, Machine Learning
- Full Time Employees:
- 1,001
Key Executives
Name | Title |
|---|---|
| Jason Zintak | Chief Executive Officer |
| Rob Goldenberg | Chief Financial Officer |
Key Facts
6sense announced that it "achieved a landmark fiscal year" in 2024, generating over $200 million in Annual Recurring Revenue (ARR) and a 30% growth in its customer base. The company states that this growth was due to the success of its sales intelligence platform, 6sense Revenue AI™ for Sales, and 6sense® Conversational Email.
6sense was named a Leader in the Gartner Magic Quadrant for Account-Based Marketing Platforms for four consecutive years. The company was also named one of the Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500™ for the three consecutive years.
6sense reported that it has strengthened its commitment to global privacy and security standards by achieving the ISO/IEC 27001:2022 certification. This certification means that the company successfully completed its SOC 2 Type 2 report expansion and annual examination, and attained TRUSTe General Data Protection Regulation (GDPR) validation. This certification is a globally recognized standard for an information security management system (ISMS).
A October 2024 lawsuit filed against 6sense accused the company of knowingly misappropriating the plaintiffs' identities to promote sales of its services. It further states that the company's actions violated their protected right of publicity under state law which includes California, Illinois, Indiana, and Ohio. The proposed class action seeks "statutory and punitive damages, disgorgement of profits, and a court order prohibiting 6Sense from violating people’s right of publicity."
The B2B revenue intelligence and account-based marketing sectors are highly competitive, with numerous players offering similar solutions including Demandbase One, ZoomInfo, Apollo.io, and RollWorks. Any of these companies could hinder 6sense's market share and growth prospects especially if 6sense fails to innovate or differentiate its product offerings.
6sense uses partnerships to help deliver its product offerings to customers. In June 2024, 6sense and Gong expanded their partnership and connected Gong Engage, the AI-powered sales engagement solution, with 6sense Revenue AI for Sales™ which they claim will provide sellers with easier access to buyer intelligence. While these partnerships are mutually advantageous for 6sense and Gong, they may also expose 6sense to potential risks if their partners' financial situations or market positions change.
