Van de Velde NV, together with its subsidiaries, engages in design, production, and sale of women's lingerie and swimwear in Europe and North America. It operates through two segments, Business to Business and Direct to Consumer. The company offers its products under the PrimaDonna, Marie Jo, and Sarda brand names. It provides its products through its own retail network and website, independent retail partners, e-tail partners, franchisees, marketplaces, and department stores, as well as the Rigby & Peller and Lincherie brands. The company was founded in 1919 and is headquartered in Schellebelle, Belgium. Van de Velde NV is a subsidiary of Van de Velde Holding NV.