GM, Harley-Davidson, Wayfair earnings calls weigh in on tariffs

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Market Domination's Julie Hyman takes a closer look at what top executives are talking about on recent company earnings calls.

General Motors (GM) says President Trump's tariffs could cost the US automaker up to $5 billion, but GM CFO Paul Jacobson did state the company could benefit from a "pull-demand" as customers bought cars ahead of tariffs taking effect.

Harley-Davidson (HOG) withdraws its 2025 outlook, citing macro-level uncertainty. And, lastly, Wayfair (W) CEO Niraj Shah says the company has "a healthy degree of insulation against tariff headwinds."

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We've been watching for all the tariff mentions this earnings season. Let's round up some of the latest that we've got. General Motors, of course, is on the list. It lowered its 2025 financial guidance to include an expected impact of up to $5 billion. That's a result of President Trump's auto tariffs of course. Tariffs also causing a pull forward for GM. According to the CFO, he said on the call, quote, the industry undoubtedly benefited from some pull ahead demand from customers purchasing vehicles ahead of potential tariff impacts. Taking a look now at two wheelers, Harley Davidson withdrawing its 2025 outlook, the motorcycle maker citing a lack of clarity around US trade policy and weakening economic conditions. The company making it clear on the earnings call that it is actively engaging with the Trump administration and that any further tariff deal should include the company. Wayfair, not providing any guidance in its earnings report today, but the company did make plenty of tariff mentions, and while tariffs did have an impact on the company, the Wayfair CEO's remaining confident. He said on the earnings call, quote, our wide breadth of products and supply base from around the globe continues to offer us a healthy degree of insulation against tariff headwinds, and those shares are higher.