Peloton is in a 'whirlpool' of troubles: Analyst

In This Article:

MKM Partners Senior Analyst Rohit Kulkarni joins Yahoo Finance Live to discuss third quarter earnings for Peloton, supply chain concerns, rising inflation, and the outlook for growth amid weak demand.

Video Transcript

- Well, Peloton is also running downhill from its pandemic high. And the fitness bike maker's turnaround could take a while. CEO Barry McCarthy warned shareholders that the company is thinly capitalized for a business of its scale.

Joining us to discuss is Rohit Kulkarni, MKM Partners senior analyst. Rohit, if you were on that call, it wasn't the most upbeat, you could argue, given that this company is still very much in transition under new leadership. What was your takeaway?

ROHIT KULKARNI: Yes, very early days of transition. They are trying a lot of new things. They are cutting prices. They are increasing prices on the subscriptions. They are testing bundling offers. They are testing new thing called as fitness as a service. A lot of moving parts while they are trying to control their cost structure. So I think-- and also, don't forget that we are still in reopening mode, high inflation, high interest rate. So this company has caught itself into a whirlpool of micro and macro issues. So we expect this transition to be painful and long.

- As part of that transition, we have heard the company talk about exploring the subscription revenue model, but also looking at offering up their bikes through third-party sellers. I mean, how much revenue do you think that's likely to drive when you consider where Peloton is right now?

ROHIT KULKARNI: Again, I think, typically, e-commerce, direct to consumer brands could drive as much as 30%, maybe 40% of the revenues through third-party sellers. But of course, those third party, be it big brand box stores or you can think of large e-commerce companies, say Amazon or the likes like that, I think they would still be coming at a lower margin. And probably, over the longer term, that's not a very bad thing for a company like Peloton, which is strapped for cash right now.

They do not have sufficient cash to invest in new stores, to drive new foot traffic into those stores. So relying on third-party sellers may be a way to reduce the capital expenditure, but OK to reduce their operating expenses going forward, too.

- In terms of the challenges they face right in front of them, supply chain's certainly no different than what other companies are experiencing, as well. We heard from the executives on the earnings call address that very issue. Take a listen to what we heard.