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Salesforce (CRM) is in focus with its annual Dreamforce conference underway. The big topic of discussion is artificial intelligence (AI), with issues such as safety, regulation, and even the possibility that AI could create job losses.
Yahoo Finance's Brian Sozzi sits down with Salesforce CEO Marc Benioff to discuss the state of AI regulation as the tech advances. "I think that we are doing a lot of the right things, but we don't know necessarily what the wrong things are because the future is still somewhat undetermined," Benioff says.
At the Salesforce conference, California Governor Gavin Newsom is signing three bills into law targeting the misuse of AI-created content in an effort to combat election misinformation. The governor has been outspoken about the need for AI regulation after Elon Musk, Tesla and Space X CEO and X (formerly Twitter) owner, shared a deep fake video featuring altered footage of Vice President Kamala Harris.
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Let's begin by taking a look at shares of CRM, Salesforce. Taking a look at a fractional movement lower as of right now. The company acknowledging at its annual Dreamforce conference this week that its generative AI strategy could contribute to future job losses. Our own Brian Sozzi, he caught up with Salesforce CEO Marc Benioff at the conference and was able to ask him about the state of AI regulation and safety in the United States.
Are regulators able to, I mean, how far behind are they? I mean, this is election season. We're not going to go down that route, but I mean, I'm getting images and photos on my social media accounts that I don't know if they're the candidates. I don't even know who they are or where they're being created from. It just feels like AI in that case is being used for bad.
The European regulators have been super impressive. I've been very impressed with the EU regulators and the competition market authority. It's really leading the world in this area. I even went to the UK safety conference. That was the most impressive one I went to. We have a great leader in this country who's coming here for an interview with me tomorrow, Senator Mayorcas. I hope you'll come to the interview because he has led the pioneering way on looking at AI safety in the United States as our chief, by the way, our chief cop, right? He runs all of our most important security agencies. And it's impressive that he is also leading the AI safety program.
Do they feel, do they feel behind? Are the guardrails being put in place?
I think that we are doing a lot of the right things, but we don't know necessarily what the wrong things are because the future is still somewhat undetermined.
And now, of course, there has been a larger battle in some of the CRM or ERP landscape here as we've been watching all of the deal flows start to come through, not just on deal for portfolio clients, but strategic partnerships. And Salesforce certainly a part of those as well. Salesforce and NVIDIA, they put it together, a strategic collaboration to advance AI agent innovation. You also had Salesforce and Google Cloud. They say joining forces to deliver autonomous AI agents here that could collaborate across Salesforce and Google Workspace here. And this is perhaps not the first time you've heard about Agent Force. Salesforce talked about that within their most recent earnings results. But Salesforce is not alone within this landscape. It's not just talk, but delivery of some of the prompt and output that is going to be leveraged based on large data sets. Oracle, one of those other major winners, at least in the software or cloud landscape, in this near-term period of time. And the stock has certainly shown and reflected that as of recent here. So we'll see what more comes from Salesforce during its conference that our own Brian Sozzi, you saw him out there at.
Yeah, it's also interesting to note that Governor Newsom signed a bill at Dreamforce to combat deep fake content regarding the election, which is, of course, what Sozzi was talking about in the beginning of that interview, saying that he has seen a lot of content on his own social media feeds that indicates, you know, fake content, right? This idea that it is AI powered deep fakes. And I thought it was interesting that Benioff kind of said, "Oh, well, globally they're working on it." Okay, well, what are we doing here? This is where, you know, a lot of our users are, certainly where they were having the conversation. So something interesting to note moving forward. And to your exact point, Brad, I think the partnerships that a lot of these companies, not just Salesforce and NVIDIA, but also last week I talked a lot about Amazon partnering with Oracle, a history of huge competition between the two. We are starting to see these tech giants coming together, all love in the game of tech.
This post was written by Naomi Buchanan.